Just as I suspected.
CANBERRA (Reuters Life!) - Australians, long regarded as a nation of beer drinkers rivaled only by the Germans, seem to be turning soft, or sober.
After 113 years, the country's biggest selling beer, Victoria Bitter, or VB, is to be produced in a mid-strength version to keep pace with the country's fast-changing beer tastes.
VB, with its distinctive green label, has since 1894 been a staple of hard-drinking backyard barbecues, student revels and football games, not to mention healthy overseas exports.
"The change has been dramatic. The drinking habits of Australians have been changing over time and what we have found is that the markets in growth are the premium and mid-strength markets," Foster's Brand Manager Felicity Watson told Reuters.
WELL, WELL, WELL, just as i always suspected, VB is just Fosters in a green can and is only drunk by faggots who can't hold their piss.posted by moo | 5:24 PM
3 Comments:
I as an avid VB drinking yob am absolutely appalled at this latest 'marketing' technique by Fosters/VB! VB has now hit rock bottom with the rest of the brewers, especially Tooheys who have flirted with just as ludicrous products such as Tooheys Maxim etc etc
Tooheys has tried many a lite/diet beer, and all incarnations were pulled from the market because no self respecting tooheys drinker would be caught dead drinking the shit.
VB drinkers are an obvious target for the girly stuff.
I just got off the phone to Fosters Marketing (Rupert with an F) and he told me that the next product earmarked for release this year is the Fluffy Duck Throwdown!!!!
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